Banca de DEFESA: THOMPSSON BENHUR DIDONÉ

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : THOMPSSON BENHUR DIDONÉ
DATE: 15/09/2023
TIME: 09:00
LOCAL: Audios 1
TITLE:

Family wineries in Vale dos Vinhedos: proposal for a business model to promote competitiveness based on territorial resources.

KEY WORDS:

Artisan Winery; Family farming; Colonial wines; Territorial assets; Territorial Resources.

PAGES: 200
BIG AREA: Outra
AREA: Multidisciplinar
SUMMARY:

The Family Wineries (VF) of Vale dos Vinhedos from Bento Gonçalves were created, at first, from the Colonial Wine legislation in 2014 and, later, the registration has the fiscal option to join the Simples Nacional, from 2018. These VF represent, in the municipality, the largest concentration of this type of enterprise in Vale dos Vinhedos, benefiting from the strong ecotourism appeal of the territory. However, competition with structured and capitalized local wineries exposes one of the major VF bottlenecks, that is, competitiveness in the products offered to tourists. In this context, the general objective of this work is to structure a business model for these family wineries, which values their territorial assets. Vale dos Vinhedos has resources and territorial assets that can be better used, which can increase the value of goods and services to be offered to visitors. To idealize the product of this study, a diagnosis of the wineries and the territory will be made, with the validation of the information with the actors involved in a first moment, generating the business model, which in a new validation stage, will be presented in a Day of Field for this audience. It is assumed that the final product results in territorial development actions, which make it possible to establish competitive and innovative processes with these enterprises, in the face of existing traditional companies.The final product of this study, in addition to directly benefiting family wineries, is expected to contribute to academia and rural extension, leaving information and proposals that can be implemented in other locations or agricultural sectors.

COMMITTEE MEMBERS:
Presidente - 1796017 - SHANA SABBADO FLORES
Interna - 1805938 - RAQUEL BREITENBACH
Externa ao Programa - 1313978 - SOENI BELLE
Externa à Instituição - BRUNA BRESOLIN