Collective brand proposal for the family agro-industries association of Bento Gonçalves
Collective Trademark; Local Productive Arrangement; Family Farming; Local Territorial System
The Association of Family Agribusinesses of Bento Gonçalves (ASAF), informally created in 2022, currently has 33 members. It is an incipient association of producers still without the regular civil registration (CNPJ). ASAF was created to support small producers and entrepreneurs, and was divided into three sectors, according to the affinity of production: flour, vegetable products, and family winemaking products. In this context, the general objective of the present work consists in the elaboration of a conclusive technical report, based on the analysis of the potential collective trademark involving the products of the Association of Family Agribusinesses of Bento Gonçalves. It is expected that the final product will provide technical knowledge to the Association of Family Agribusinesses of Bento Gonçalves (ASAF), and that at the end, and based on the delivered product, it will culminate in the registration of the collective mark.