Banca de DEFESA: LEONARDO SABAS GASPERIN

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : LEONARDO SABAS GASPERIN
DATE: 13/10/2023
TIME: 09:00
LOCAL: IFRS On line
TITLE:

Conflict between business names and brands: interactive guide for prior search of business names and brands in state and INPI commercial boards

KEY WORDS:

Business names; conflicts between business names and brands; intellectual property; jurisprudence; trademarks.

PAGES: 91
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Setores Específicos
SUMMARY:

Brands and business name are considered company assets. The trademark
must be registered with the INPI, while the business name must be filed with the
commercial registry corresponding to the State in which the interested company
operates. This work focuses on analyzing the similarities of brands and business
names, as well as their differences, and mainly on the conflict between the two
institutes. The general objective of this work is to create and evaluate an interactive
guide based on a flow that helps those interested in the prior search of the necessary
information to carry out a search for brands at the INPI and searches for business
names, in the different commercial boards of the South Region. As a methodology, a
survey of specialized literature, database, scientific articles, manuals and INPI
directives was carried out, in addition to analyzing judicial decisions on the subject,
and also the proposal of a flow that defines the process for the implementation an
interactive guide. The justification is based on the various legal conflicts involving the
theme. As a result, it is expected to provide entrepreneurs and accountants in general,
legal operators, and others interested in the subject, a guide that helps in the prior
search of trademarks at the INPI and business names, in the commercial boards of the
South Region and, therefore, a material structured and didactic that serves for
consultation and decision making.

COMMITTEE MEMBERS:
Presidente - 898.004.270-15 - GENIZIA ISLABÃO DE ISLABÃO - IME
Externa à Instituição - LUCIANA PORTAL DA SILVA - INPI
Externo à Instituição - CARLOS HENRIQUE SABINO CALDAS - UEMG