Banca de DEFESA: RAFAEL KRÁS BORGES VERARDI

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RAFAEL KRÁS BORGES VERARDI
DATE: 18/08/2023
TIME: 14:00
LOCAL: GoogleMeet ( https://meet.google.com/ffp-ukys-yfa)
TITLE:

VEGANISM AND INNOVATION: A STUDY APPLIED TO MICRO AND SMALL COMPANIES FROM THE PERSPECTIVE OF INTELLECTUAL PROPERTY

KEY WORDS:

Vegan; Intellectual Property; Innovation; Frugal innovation

PAGES: 167
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

Nowadays, there is a growing supply of products aimed at replacing meat and other animal sourced foods, to meet the vegan consumer market that seeks, regardless of its motivations, the elimination (or reduction) in the consumption of these products. However, one of the main barriers to the popularization of these products is their high cost, especially regarding the new plant-based foods. Given this scenario, the phenomenon of frugal innovation can be verified, especially in emerging countries, whose concept emerged from the demand to satisfy the needs of consumers with lower purchasing power, characterized by high added value and low final cost. In Brazil, there are several micro and small companies in the vegan food sector that practice frugal innovation in the production of their products, but face difficulties in their expansion, as well as in the protection of the Intellectual Property resulting from their innovative activities. The objective of the present study is to explore how Intellectual Property institutes can be used as a tool to protect innovation within a microenterprise in the food sector, through a case study using the action research methodology. More specifically, it seeks to carry out the identification and diagnosis of the problems faced by the company and the intangible assets resulting from their innovation, as well as to identify the forms of protection of Intellectual Property that meet the needs of this company, respecting its limitations, culminating in the development of an action plan to be implemented in the organization, through the adoption of tools for the protection of Intellectual Property available in the legislation and market practices, like registration requests and/or contracts. From the analysis of the results of the proposed and applied solutions, it is expected to provide a Conclusive Technical Report identifying such actions and their results, whether positive or negative, in order to deliver a technological product that can be used by other companies that face the same identified problems at the beginning of the research, helping micro and small companies in their structuring, aiming at greater profitability and, on the other hand, enabling a portion of the population, formerly excluded from the vegan food market, to have more access to such products.

COMMITTEE MEMBERS:
Presidente - 1829223 - GIANDRA VOLPATO
Interna - 004.321.979-90 - KELLY LISSANDRA BRUCH - UFRGS
Interna - 940.656.750-49 - MARIANA DE FREITAS DEWES - UFCSPA
Externo à Instituição - JEAN PHILIPPE PALMA REVILLION - UFRGS
Externa à Instituição - WAGNA PILER CARVALHO DOS SANTOS - IFBA