Banca de DEFESA: DAIANE LONDERO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : DAIANE LONDERO
DATE: 11/07/2023
TIME: 09:00
LOCAL: meet.google.com/pnb-sfzt-hnc
TITLE:

Collective brand proposal for the family agro-industries association of Bento Gonçalves

KEY WORDS:

Collective Trademark; Local Productive Arrangement; Family Farming; Local Territorial System

PAGES: 75
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

The Association of Family Agribusinesses of Bento Gonçalves (ASAF), informally created in 2022, currently has 33 members. It is an incipient association of producers still without regular civil registration (CNPJ). ASAF was created to support small producers and entrepreneurs and was divided into three sectors, according to the affinity of production: flour, vegetable products, and family winemaking products. In the context where ASAF is inserted, that is, in the Rio Grande do Sul mountain range, recognized by geographical indications and collective brands consolidated in the viticulture area, ASAF has the intention of adding a range of products that goes beyond the products derived from the grape plantation, through the municipality's family agro-industries, with the support of EMATER/ASCAR. Thus, the present work presents the elaboration of a conclusive technical report, from the analysis of the potential collective brand involving the products of the Association of Family Agribusinesses of Bento Gonçalves. In methodological terms, besides the literature review, information was collected through interviews with a representative from EMATER/ASCAR and a survey with ASAF members. We produced materials capable of supporting ASAF's eventual decision to file a collective trademark registration with the INPI. From the answers in the survey, which sought to capture the expectations and interests of the members, four sign models were elaborated. Also, a proposal for the Regulation of Use of the Collective Trademark was elaborated for use by ASAF when it comes to the eventual filing of a collective trademark application since this is an indispensable requirement for filing with the INPI. It is expected that the final product will provide technical knowledge to the Association of Family Agribusinesses of Bento Gonçalves (ASAF) and that in the end, and based on the product delivered, it will culminate in the registration of the collective trademark.

COMMITTEE MEMBERS:
Presidente - 1796017 - SHANA SABBADO FLORES
Interno - 1823720 - RODRIGO PEROZZO NOLL
Externo à Instituição - MARCELO SANTANA SILVA - IFBA
Externo à Instituição - IVANIRA FALCADE - UCS