Banca de DEFESA: ROSÂNGELA PACHECO BARROS

ANALYSIS OF BRAZILIAN ADHESION TO THE MADRID PROTOCOL

ntellectual Property, Trademark Protection, WIPO, INPI.

Trademarks provide prominence and prestige to a product or service, differentiating them from competitors, therefore, they become a strategic asset for entrepreneurs. As of 10/02/2019, Brazil joined the Madrid Protocol, which regulates the international trademark registration system. In view of this, a survey was carried out on the WIPO website on 09/01/2021, on the “Madrid Monitor” platform, in order to analyze the country's adherence to the Protocol. This survey found that there were only 204 deposits with Brazil as the country of origin since the entry into force of the Protocol (02/10/2019 to 01/09/2021). This number is small compared to the number of deposits made under the Madrid Protocol in which Brazil was the designated country (18,763 international deposits). In light of this, the question is how has Brazil joined the Madrid System? To answer this question, the present work has the general objective of analyzing how the Brazil’s adhesion to the Madrid Protocol has taken place. The specific objectives of the present work are: establish an overview of the operation of the Madrid Protocol; to analyze the consequences and problems arising from the Brazilian adhesion; to identify the causes of the low adherence of Brazilians to the Protocol in question; present solutions and alternatives to the identified problems. The methodology used will be descriptive and exploratory, through literature review, document analysis, database consultation and the use of quantitative data extracted through two surveys. The first is aimed at Intellectual Property (IP) offices. The second is aimed at other users of the Brazilian trademark system, aiming to achieve the aforementioned objectives. As a result of this work, it is proposed to present a technical report containing the problems identified and the solutions found, as well as an article to be submitted to a scientific journal with at least B3 qualis.