Banca de DEFESA: FERNANDA RAUTER

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : FERNANDA RAUTER
DATA : 15/02/2022
HORA: 09:30
LOCAL: Campus Porto Alegre (remoto)
TÍTULO:

INTERACTIV MANUAL PROPOSAL FOR PRE-FILTERING BRAND VIABILITY AT INPI

PALAVRAS-CHAVES:

Anteriority Research. Trademark Registration. Interactive Manual.

PÁGINAS: 90
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

The trademark registration is very important for business and the first step is to carry out the registration viability research at the National Institute of Industrial Property (INPI). It is essential that those interested to enter with a registration request, make a detailed anteriority search, in order to observe that there is no conflict between the intended trademark and others that already exist. Besides, the depositer must have extensive knowledge regarding Articles 124, 125 and 126 of Law No 9279, May 14, 1996 – Industrial Property Law (LPI), whose non-compliance may be the main cause of rejections in the registration requests. To contribute to this step of trademark research, this work proposes the creation of an interactive manual, which will guide the user to make a pre-filtering of the necessary information bringing a more assertive anteriority search. The applied methodology in the present work was based on a mixed research approach (qualitative-quantitative), with descriptive analysis and developing of an interactive manual based on a four-step flowchart. The developed manual was tested with 125 rejected processes and was effective in 110 processes, that is, only 12% of the tested processes could not be identified with any impediments at first, which suggests the effectiveness of the manual.

MEMBROS DA BANCA:
Presidente - 1741645 - ERIK SCHULER
Externo ao Programa - 218.565.878-60 - CARLOS HENRIQUE SABINO CALDAS - UFMG
Externo à Instituição - LUCIANA PORTAL DA SILVA - IME