Banca de DEFESA: ROSANE VIEIRA MELCHIONNA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ROSANE VIEIRA MELCHIONNA
DATA : 25/08/2021
HORA: 14:00
LOCAL: ProfNIT2021
TÍTULO:

A METHOD OF QUALIFICATION OF IDEA INNOVATION POTENTIAL

PALAVRAS-CHAVES:

Innovation, Diagnosis of ideas, Innovative potential assessment method

PÁGINAS: 145
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

 The path to the transformations of organizations has been demonstrated, over the last decades, by companies that have made innovation a priority and successfully managed to make it a reality. Performing the management and execution of innovative projects is a complex task due to aspects inherent to innovation. With appropriate practices and methodologies it is possible to choose ideas that are more likely to generate projects that offered satisfactory results for your target audience. One of the ways to make the management of innovative projects faster and more efficient is to use a method that helps in the selection of the elements that are at the base of the ideas that create a project, identifying their potential for innovation. Assessing the potential of innovative ideas is a challenging task and increasingly present in the lives of entrepreneurs and managers. Adjusting the focus of the analysis to the moment of development of the idea can guarantee greater chances of success. For the idea to be executable and economically viable, it needs a structured way to generate, deliver and capture value. Thus, a mechanism capable of evaluating the potential of an idea needs to consider these aspects in order to prioritize ideas of innovative potential. In this scenario, knowing how to differentiate which projects have the greatest potential is an opportunity to distinguish yourself in the market. Given this context, the objective of this work is to propose a method to evaluate the potential for innovation of a proposal for an RD&I project, based on diagnosis of ideas. Through a prototype that will be made available, a diagnosis will be applied that will assist in the measurement and classification of ideas with innovative potential for R&D projects through variables, factors and metrics stipulated for this purpose. The method used, with a qualitative and exploratory approach, involves the evaluation of the MQI method (Idea Qualification Method) in a test environment where the bibliographic research and the analysis of models and innovation methodologies make the theoretical basis expanding knowledge the theme. As a result, this work proposes to provide a method that can help to measure the innovation potential of ideas that generate RD&I projects in Science and Technology Institutions (ICTs), optimizing resources and stimulating technological development.

MEMBROS DA BANCA:
Presidente - 2280218 - ANDERSON RICARDO YANZER CABRAL
Interno - 898.004.270-15 - GENIZIA ISLABÃO DE ISLABÃO - IME
Externo à Instituição - MARCIO ROBERTO MACHADO DA SILVA - ULBRA
Externo à Instituição - ROGÉRIO ATEM DE CARVALHO - IFF