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Dissertations |
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1
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ROSÂNGELA PACHECO BARROS
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ANALYSIS OF BRAZILIAN ADHESION TO THE MADRID PROTOCOL
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Advisor : KELLY LISSANDRA BRUCH
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COMMITTEE MEMBERS :
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ARAKEN ALVES DE LIMA
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GENIZIA ISLABÃO DE ISLABÃO
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MILTON LUCÍDIO LEÃO BARCELLOS
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Data: Mar 22, 2023
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Show Abstract
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Trademarks provide prominence and prestige to a product or service, differentiating them from competitors, therefore, they become a strategic asset for entrepreneurs. As of 10/02/2019, Brazil joined the Madrid Protocol, which regulates the international trademark registration system. In view of this, a survey was carried out on the WIPO website on 09/01/2021, on the “Madrid Monitor” platform, in order to analyze the country's adherence to the Protocol. This survey found that there were only 204 deposits with Brazil as the country of origin since the entry into force of the Protocol (02/10/2019 to 01/09/2021). This number is small compared to the number of deposits made under the Madrid Protocol in which Brazil was the designated country (18,763 international deposits). In light of this, the question is how has Brazil joined the Madrid System? To answer this question, the present work has the general objective of analyzing how the Brazil’s adhesion to the Madrid Protocol has taken place. The specific objectives of the present work are: establish an overview of the operation of the Madrid Protocol; to analyze the consequences and problems arising from the Brazilian adhesion; to identify the causes of the low adherence of Brazilians to the Protocol in question; present solutions and alternatives to the identified problems. The methodology used will be descriptive and exploratory, through literature review, document analysis, database consultation and the use of quantitative data extracted through two surveys. The first is aimed at Intellectual Property (IP) offices. The second is aimed at other users of the Brazilian trademark system, aiming to achieve the aforementioned objectives. As a result of this work, it is proposed to present a technical report containing the problems identified and the solutions found, as well as an article to be submitted to a scientific journal with at least B3 qualis.
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2
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JADERSON DE MEIRA GAEWSKI
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DEVELOPMENT OF A DIGITAL TOOL FOR FAKE MEDICINE CONSUMPTION PREVENTION
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Advisor : SHANA SABBADO FLORES
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COMMITTEE MEMBERS :
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ANDERSON RICARDO YANZER CABRAL
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EAMIM DAIDRÊ SQUIZANI
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EDUARDO MEIRELES
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SHANA SABBADO FLORES
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Data: Mar 30, 2023
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Show Abstract
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This paper presents a proposal for a digital tool to prevent the consumption of counterfeit medicines, which can subsidize the development of an application to be made available to the public, in order to inform, guide, and raise awareness regarding the damage that can directly impact human health with the consumption of counterfeit medicines, aiming to reduce and even prevent it. Drug piracy is a global problem, and Brazil is among the countries that most consume pirated medicines in the world. As well as the research carried out, and the data collection that will be presented throughout this study, also reveal that Brazil is in prominence with regard to the production and trade of fake medicines, which are easily acquired by consumers in several places. With the arrival of the Covid-19 pandemic, the trade of counterfeit medicines has increased, including counterfeit vaccines, putting the consumer's health at risk. These drugs are produced in clandestine laboratories and their composition, expiration date, packaging, brand name, and content can be adulterated. In relation to the problem, the study presents an analysis of the damage caused to human health by the consumption of counterfeit medicines, and the economic losses to the public coffers due to the commercialization of these pirated products. The evaluation of the results points out the need for more attention to the subject, aiming at the importance of the development of technological solutions for the consumer to beware of the seriousness of consuming counterfeit medicines.
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3
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VINICIUS CHRIST
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STUDY ON TRADEMARK REGISTRATIONS IN COMPANIES IN VALE DO TAQUARI/RS: DIAGNOSIS AND PROPOSALS FOR IMPROVEMENT
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Advisor : ERIK SCHULER
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COMMITTEE MEMBERS :
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ERIK SCHULER
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FERNANDA STORCK PINHEIRO
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GENIZIA ISLABÃO DE ISLABÃO
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JULIANA SARTORI BONINI
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MARILIA BONZANINI BOSSLE
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Data: Apr 14, 2023
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Show Abstract
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Trademark protection is of fundamental importance; however, in Brazil, there is a gap between the opening of new companies and the filing of trademark applications. Vale do Taquari reflects the national scenario, with a much higher rate of new companies opened compared to registered trademarks. Thus, the general objective of the present study is to highlight ways of stimulating the registration and protection of trademarks in companies in Vale do Taquari? In order to answer the question, we seek to examine how the brands of the companies linked to CIC Vale do Taquari are found, together with the INPI; as well as to identify the causes of the gap between the opening of companies and the low adherence to the registration of their trademarks. Thus, with the survey carried out, the aim is to create an institutional policy aimed at CIC Vale do Taquari, with the availability of a booklet aimed at the associated entrepreneurs themselves. As expected results, we seek to promote the issue of trademark registration in Vale do Taquari, raising awareness and the respective increase in the protection of trademarks of companies in the Valley
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4
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CLAIR LEMOS DE OLIVEIRA MARTINI
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VIABILITY ON THE USE OF SMART CONTRACTS FOR FRANCHISING: A CASE STUDY
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Advisor : ERIK SCHULER
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COMMITTEE MEMBERS :
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ANDERSON RICARDO YANZER CABRAL
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CELSO LUIZ SALGUEIRO LAGE
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ERIK SCHULER
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GENIZIA ISLABÃO DE ISLABÃO
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RAIMUNDO CORREA DE OLIVEIRA
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Data: Apr 14, 2023
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Show Abstract
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The business modality is guided by the franchise agreement, which directs the relationship between franchisor and franchisee. Sometimes, due to the occurrence of information asymmetry, conflicts in the relationship between those involved are generated. The automation of contracts, in the form of smart contracts, is one of the possibilities for solving some of the issues related to the relationship between franchisee and franchisor. Thus, the objective of this work is to carry out a case study, demonstrating the applicability of smart contracts, blockchain clauses for the specific control and monitoring of franchise contracts. The study is based on the franchise system as a whole, from the signing of the contract between franchisor and franchisee, as well as the types of franchises, their contractual clauses and even alternatives generated, identifying a franchise modality and a type of contract in which the possibility of automatic control and monitoring of contractual clauses through smart contracts will be verified.
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5
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KEYLLA OLIVEIRA DOS SANTOS
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INTELLECTUAL PROPERTY IN HIGH SCHOOL: A PROPOSED IMPLEMENTATION METHOD FOR PROEJA.
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Advisor : CLAUDIO VINICIUS SILVA FARIAS
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COMMITTEE MEMBERS :
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ANA PAULA KLOECKNER TUDESCO
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CLAUDIO VINICIUS SILVA FARIAS
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LUCAS CORADINI
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REGILDA SARAIVA DOS REIS MOREIRA ARAÚJO
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Data: Apr 27, 2023
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Show Abstract
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The present research will approach Intellectual Property within the high school integrated to the technical, through the PROEJA modality (National Program for the Integration of Professional Education with Basic Education in the Youth and Adult Education Modality), where we have students in the final stage of basic education, in search of a better placement in the job market through their qualification. On the other hand, we have companies demanding professionals to work in different areas of Intellectual Property. The objective of this work will be to propose a method that facilitates the insertion of the subject of Intellectual Property in the integrated high school to the technician (PROEJA). To fulfill this objective, we will have as specific objectives to analyze the reality of high school (PROEJA); to analyze with the professors the best strategy for the insertion in the teaching of these themes; approach the students, in order to verify the interests in the proposed artifact; and finally, to propose an artifact adjusted to the expectations of teachers and students, which allows the teaching of Intellectual Property. The research will be presented through the Design Science Research (DRS) method, combined with the case study.
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6
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MARIA DA GRAÇA POZZOBON GIORDANI
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Relations between companies and innovation environments in scientific and technological institutions from the entrepreneurs' point of view
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Advisor : MARIANA DE FREITAS DEWES
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COMMITTEE MEMBERS :
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ANA PAULA MATEI
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MARCIA CRISTIANE VACLAVIK
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MARIANA DE FREITAS DEWES
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PATRICIA DE OLIVEIRA AREAS
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Data: May 29, 2023
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Show Abstract
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The connections and offers of physical infrastructure and services provided by technology parks and by business incubators inserted in universities considered as Scientific Technological and Innovation Institutions, come to help the enterprises installed there in respect of the establishment, development and improvement of your business. Seeking an understanding of which connections and structures are important, the study aims to carry out a survey with the users of these ecosystems: pre-incubated, incubated or with a greater degree of maturity companies, regarding which factors are relevant for entrepreneurs to choose and remain in these environments, as well as on the relevance of the proximity between university and company. It is expected to bring what are the needs felt by entrepreneurs, which of them are the most important and which are recurrent. The qualitative and quantitative analysis of the data aims to build a portrait, from the perspective of entrepreneurs, so that it can serve as reference both to future innovation spaces, as well as to already consolidated spaces, for (re)structuring that aim to better serve both nascent and consolidated companies, through the presentation of a descriptive technical report.
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7
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DAIANE LONDERO
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Collective brand proposal for the family agro-industries association of Bento Gonçalves
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Advisor : SHANA SABBADO FLORES
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COMMITTEE MEMBERS :
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IVANIRA FALCADE
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MARCELO SANTANA SILVA
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RODRIGO PEROZZO NOLL
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SHANA SABBADO FLORES
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Data: Jul 11, 2023
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Show Abstract
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The Association of Family Agribusinesses of Bento Gonçalves (ASAF), informally created in 2022, currently has 33 members. It is an incipient association of producers still without regular civil registration (CNPJ). ASAF was created to support small producers and entrepreneurs and was divided into three sectors, according to the affinity of production: flour, vegetable products, and family winemaking products. In the context where ASAF is inserted, that is, in the Rio Grande do Sul mountain range, recognized by geographical indications and collective brands consolidated in the viticulture area, ASAF has the intention of adding a range of products that goes beyond the products derived from the grape plantation, through the municipality's family agro-industries, with the support of EMATER/ASCAR. Thus, the present work presents the elaboration of a conclusive technical report, from the analysis of the potential collective brand involving the products of the Association of Family Agribusinesses of Bento Gonçalves. In methodological terms, besides the literature review, information was collected through interviews with a representative from EMATER/ASCAR and a survey with ASAF members. We produced materials capable of supporting ASAF's eventual decision to file a collective trademark registration with the INPI. From the answers in the survey, which sought to capture the expectations and interests of the members, four sign models were elaborated. Also, a proposal for the Regulation of Use of the Collective Trademark was elaborated for use by ASAF when it comes to the eventual filing of a collective trademark application since this is an indispensable requirement for filing with the INPI. It is expected that the final product will provide technical knowledge to the Association of Family Agribusinesses of Bento Gonçalves (ASAF) and that in the end, and based on the product delivered, it will culminate in the registration of the collective trademark.
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8
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RAFAEL KRÁS BORGES VERARDI
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VEGANISM AND INNOVATION: A STUDY APPLIED TO MICRO AND SMALL COMPANIES FROM THE PERSPECTIVE OF INTELLECTUAL PROPERTY
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Advisor : GIANDRA VOLPATO
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COMMITTEE MEMBERS :
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MARIA JÚLIA CAUDURO ROSA
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GIANDRA VOLPATO
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JEAN PHILIPPE PALMA REVILLION
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KELLY LISSANDRA BRUCH
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MARIANA DE FREITAS DEWES
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WAGNA PILER CARVALHO DOS SANTOS
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Data: Aug 18, 2023
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Show Abstract
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Nowadays, there is a growing supply of products aimed at replacing meat and other animal sourced foods, to meet the vegan consumer market that seeks, regardless of its motivations, the elimination (or reduction) in the consumption of these products. However, one of the main barriers to the popularization of these products is their high cost, especially regarding the new plant-based foods. Given this scenario, the phenomenon of frugal innovation can be verified, especially in emerging countries, whose concept emerged from the demand to satisfy the needs of consumers with lower purchasing power, characterized by high added value and low final cost. In Brazil, there are several micro and small companies in the vegan food sector that practice frugal innovation in the production of their products, but face difficulties in their expansion, as well as in the protection of the Intellectual Property resulting from their innovative activities. The objective of the present study is to explore how Intellectual Property institutes can be used as a tool to protect innovation within a microenterprise in the food sector, through a case study using the action research methodology. More specifically, it seeks to carry out the identification and diagnosis of the problems faced by the company and the intangible assets resulting from their innovation, as well as to identify the forms of protection of Intellectual Property that meet the needs of this company, respecting its limitations, culminating in the development of an action plan to be implemented in the organization, through the adoption of tools for the protection of Intellectual Property available in the legislation and market practices, like registration requests and/or contracts. From the analysis of the results of the proposed and applied solutions, it is expected to provide a Conclusive Technical Report identifying such actions and their results, whether positive or negative, in order to deliver a technological product that can be used by other companies that face the same identified problems at the beginning of the research, helping micro and small companies in their structuring, aiming at greater profitability and, on the other hand, enabling a portion of the population, formerly excluded from the vegan food market, to have more access to such products.
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9
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HENRIQUE PEUCKERT BUTTELLI
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Proposal of method for automatic generation of contract draft for trademark transfer
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Advisor : ERIK SCHULER
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COMMITTEE MEMBERS :
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ANDERSON RICARDO YANZER CABRAL
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ERIK SCHULER
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LUCIANA PORTAL DA SILVA
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MARIO GODOY NETO
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RODRIGO PEROZZO NOLL
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Data: Sep 13, 2023
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Show Abstract
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The transfer of trademarks, which can be through licensing and/or assignment, as seen in the present study, constantly incurs recurring legal problems. This is because contracts are drawn up by several different people with a certain freedom as provided by law. In view of this, there were several problems that could be solved with the guidance of the parties and the proper wording of the trademark transfer agreement. The present study encompasses the topic of technology transfer, more specifically the licensing/transfer/assignment of trademarks with greater legal certainty and in a more simplified way, both by law professionals and by lay people on the subject. The objective of this work is the production of method for the automatic generation of a draft contract for the transfer of marks, based on the proposition of a flowchart that guides the user from his initial need to transfer his trademark, to the generation of a draft contract for its transfer. In this way, it is expected that the elaboration of trademark transfer contracts will be, in addition to being automated, standardized and with legal certainty, as the tool will be supported by a range of jurisprudence involving the subject.
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10
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KAMILLE TRINDADE MACHADO
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MANUAL PARA CARACTERIZAÇÃO E IDENTIFICAÇÃO DO TRADE DRESS (CONJUNTO-IMAGEM)
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Advisor : RODRIGO PEROZZO NOLL
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COMMITTEE MEMBERS :
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GENIZIA ISLABÃO DE ISLABÃO
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KELLY LISSANDRA BRUCH
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RODRIGO PEROZZO NOLL
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PATRICIA DE OLIVEIRA AREAS
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SONIA MARIA DELBOUX
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Data: Sep 27, 2023
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Show Abstract
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The present work seeks to analyze the concept of trade dress and the existing problem in the absence of legal protection in Brazil, a topic of fundamental importance in view of the dynamics of the market, in which companies have multiple intellectual property assets. The general objective is to analyze the reception of the concept of trade dress in the legal system of intellectual property in Brazil and, specifically, to answer the question whether it is possible to set objective criteria to help identify the trade dress. Addressing this point is crucial, considering the existing gap in the Brazilian Law on the subject, so that, through the establishment of objective requirements, it seeks to help trade dress holders to identify their existence in their business or products, as well as the judges and operators of law to solve eventual problems involving the subject. Through an exploratory descriptive study of a mixed approach (quanti-qualitative), the data analyzed in the work will be collected through the literature, as well as judicial decisions of all the Courts of the Federation and interviews with legal operators and specialists in the subject for validation of the criteria to be set. Finally, it is expected to have a conclusion at the establishment of objective criteria to identify and characterize a trade dress, in order to generate a Manual for application in Brazil, the technological product of this study.
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11
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LEONARDO SABAS GASPERIN
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Conflict between business names and brands: interactive guide for prior search of business names and brands in state and INPI commercial boards
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Advisor : GENIZIA ISLABÃO DE ISLABÃO
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COMMITTEE MEMBERS :
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CARLOS HENRIQUE SABINO CALDAS
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GENIZIA ISLABÃO DE ISLABÃO
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LUCIANA PORTAL DA SILVA
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Data: Oct 13, 2023
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Show Abstract
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Brands and business name are considered company assets. The trademark must be registered with the INPI, while the business name must be filed with the commercial registry corresponding to the State in which the interested company operates. This work focuses on analyzing the similarities of brands and business names, as well as their differences, and mainly on the conflict between the two institutes. The general objective of this work is to create and evaluate an interactive guide based on a flow that helps those interested in the prior search of the necessary information to carry out a search for brands at the INPI and searches for business names, in the different commercial boards of the South Region. As a methodology, a survey of specialized literature, database, scientific articles, manuals and INPI directives was carried out, in addition to analyzing judicial decisions on the subject, and also the proposal of a flow that defines the process for the implementation an interactive guide. The justification is based on the various legal conflicts involving the theme. As a result, it is expected to provide entrepreneurs and accountants in general, legal operators, and others interested in the subject, a guide that helps in the prior search of trademarks at the INPI and business names, in the commercial boards of the South Region and, therefore, a material structured and didactic that serves for consultation and decision making.
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12
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VIVIAN PEUCKERT BUTTELLI
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Fashion industry sustainability labels as a purchase value attribute
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Advisor : CLAUDIO VINICIUS SILVA FARIAS
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COMMITTEE MEMBERS :
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ANGELA DE MOURA FERREIRA DANILEVICZ
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CLAUDIO VINICIUS SILVA FARIAS
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PATRICIA DE OLIVEIRA AREAS
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VERA LUCIA MILANI MARTINS
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Data: Dec 1, 2023
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Show Abstract
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Due to the expansion of the debate involving sustainability in the world, questions about the policies of companies in the fashion sector and their practices are precepts increasingly being observed by the consumer public. In this regard, discussions about sustainability in fashion have been gaining ground, demonstrating the importance of sustainable production and bringing up concepts such as circular economy and reuse of raw materials, resources, energy and workers protection. In this context, it is necessary to address sustainability certifications, which may appear in the form of seals, certifications or certification trademarks and whose main purpose is to inform consumers of the practices used so that they align with their preferences. Therefore, this study analyzes aspects of the Brazilian consumer's purchasing decision-making process when choosing fashion items, identifying the consumer's profile and their consumption relationship with seals, certifications and sustainable certification brands aimed at the fashion market. Data collection was carried out online and divided into three blocks, identification of the economic-social profile, choice of attributes and scale Young Consumers' Sustainable Consumption Behavior. To analyze the results, we worked with 4 hypotheses in order to verify whether the sustainability seal is perceived and valued by the consumer public. The results indicate that most respondents have an initial intention to purchase items that have the sustainability seal, but that the price influences the final purchase decision, where they are willing to pay for the sustainability seals, as long as it is not a higher priced product.
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13
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ANDRÉ SILVESTRI SCHUH
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Indicators for Identification of Intellectual/Industrial Property Generation Potential for Science and Technology Institutions.
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Advisor : ANDERSON RICARDO YANZER CABRAL
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COMMITTEE MEMBERS :
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ANDERSON RICARDO YANZER CABRAL
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MARCIO ROBERTO MACHADO DA SILVA
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TECIA VIEIRA CARVALHO
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Data: Dec 19, 2023
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Show Abstract
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Indicators are important tools to help managers make decisions and should be used in processes involving the life cycle of academic projects. The development of this type of project can generate innovations and when this occurs, the ideal is that there is a transfer of the technology developed through licensing or assignment of rights. However, sometimes the innovative solutions created in research projects go unnoticed by the academy and end up losing the novelty factor when they are exposed in scientific articles or presented at congresses before being submitted to adequate intellectual protection. In this way, the flight of intellectual capital becomes a problem for Science and Technology Institutions. That said, the present study aims to propose indicators as a strategic instrument that can be adopted by ICTs, to identify and evaluate in academic research projects the innovative potential subject to intellectual protection, before its public exposure. These indicators were extracted from literary bases and adapted for use by Science and Technology Institutions. For this purpose, the Design Science Research method was used to organize the research method, with primary data obtained through questionnaires and semi-structured interviews, and secondary data obtained through a literature review. These data contributed to the proposition of an artifact that was validated and applied by a Claimant organization, whose results culminated in the creation of a software and presentation of a technological product called Technical Managerial Report.
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